Customer lifetime value (LTV / CLV) calculator
Estimate LTV from monthly revenue, gross margin, and monthly churn.
Assumptions
Estimate customer lifetime value from monthly revenue, gross margin, and monthly churn, with an optional LTV/CAC ratio.
Ready to calculate
Adjust the assumptions, then run the calculation.
LTV ≈ monthly revenue × gross margin ÷ monthly churn rate.
Management metric only: interpret the result using your accounting methods, business model, and reference period.