Launching a product or project
Get a first list of short, easy-to-say names to kick off a naming workshop.
Brand Name Generator & Analyzer
Generate and analyse brand, product, project or domain names locally, with pronunciation, branding, relevance, spelling and memorability scores.
- Batch processing
Separate up to 5 ideas with commas (e.g. light, travel).
Root dictionary
Built-in roots are combined with your keywords and stay in your browser.
Enter a brand, product, project or domain name without spaces or punctuation. The tool is not intended for personal names.
Separate up to 5 ideas with commas (e.g. light, travel).
- French pronunciation
- English pronunciation
- Branding
- Relevance
- Memorability
- Spelling clarity
Why these scores?
Brand name analysis
Overall score
- French pronunciation
- English pronunciation
- Branding
- Relevance
- Memorability
- Spelling clarity
Why these scores?
Possible spellings after hearing the name
Analysis confidence :
Heuristic assessment only. It does not verify trademarks, domains, availability or every linguistic connotation.
Favourite names
Recent history
Was this tool useful?
How does this tool work?
Find ideas for brand, product, project or domain names from your keywords, then assess a name you already have in mind. The generator combines your ideas with a dictionary of roots for the chosen style (technology, nature, food, finance and more) and scores each suggestion on pronunciation, branding potential and relevance. Everything is calculated in your browser: your name ideas are not sent to anyone.
In “Generate” mode, enter up to five comma-separated keywords, then choose a style, a merge rule, a creativity level and the number of suggestions (up to 24). The tool gathers your keywords, roots with a related meaning and the roots of the style, then joins them in pairs using the chosen rule: blend (the end of one root continues the start of another), compound words (the two roots side by side), prefix or suffix. “Focused” creativity sticks to the main roots of the style; “Exploratory” also borrows a few roots from the other styles.
Each name gets three scores out of 100, capped at 94 because no calculation can guarantee a perfect name. Pronunciation looks at length, the balance between vowels and consonants, how sounds alternate and letter groups that are hard to say in the page language. Branding favours a length close to 8 letters, varied letters and no digits. Relevance checks that a fragment of a keyword, a related root or the style is still recognisable. Suggestions are ranked by their total, with relevance weighted slightly more.
In “Analyse” mode, enter an existing name: the tool shows its French and English pronunciation, memorability, spelling clarity, the spellings a listener might imagine after hearing it, an overall score and a confidence level that rises with the number of keywords you give. Generation is reproducible: the same settings always give the same suggestions. Favourites and history stay in your browser and can be exported as CSV.
How to use this tool
Describe your idea
Enter keywords, then choose a style, a merge rule and a creativity level.
Generate and compare
Browse the suggestions, open “Why these scores?” and add the ones you like to your favourites.
Analyse your finalists
Switch to “Analyse” mode to test the pronunciation and spelling of each finalist, then export your selection as CSV.
Use cases
Reviewing a shortlist
Analyse several candidates to rule out those that are hard to spell or pronounce.
Looking for a domain name
Generate names without spaces or accents, which are easier to turn into a web address.
Examples
Blends from two ideas
Your keywords, related roots such as “atlas” and the roots of the Brand style are merged into names of 5 to 8 letters. “Travet” comes first with 73 for pronunciation, 79 for branding and 58 for relevance. The same settings always reproduce this list.
Input
Keywords: light, travel
Style: Brand; merge rule: Blend; creativity: Balanced; 5 suggestionsResult
Travet, Atlapact, Glorney, Rinal, EchloomAnalysing a candidate name
Six letters, well-spread vowels and a vowel ending: the name sounds much the same in French and English, with one spelling ambiguity (i or y). The keyword “light” does not appear in the name, which limits relevance and the overall score.
Input
Name: Lumivo; keyword: light; style: BrandResult
Overall score: 67
French pronunciation: 82; English: 82
Memorability: 80; spelling clarity: 77
Possible spelling: LumyvoTips and best practices
- The scores rely on rules about form, not on a test with real people: show your finalists to a few people from your target audience.
- Before adopting a name, check that it is available as a trademark (for example with your national IP office or the EUIPO), as a domain name and on social networks: the tool runs none of these searches.
- Change the merge rule or creativity level to get new suggestions: with the same settings, the list stays the same.
- Check what the name means in the languages of your markets: an awkward connotation is not detected automatically.
Frequently asked questions
Are the suggested names free to use?
Nothing guarantees it. The tool checks no trademark or domain register: a clearance search is essential before any registration or commercial use.
How are the scores calculated?
With transparent rules: length, share of vowels, alternation of sounds, hard letter groups, repeated letters and fragments of your keywords. The details appear under “Why these scores?”.
Why do I always get the same names?
Generation is deliberately reproducible so you can find a list again. Change a keyword, the style, the merge rule or the creativity level to get other suggestions.
Can I analyse a person’s name?
No. The analysis is designed for brand, product, project or domain names written as a single word, without spaces or punctuation.
Are my favourites saved?
They are kept in your browser’s local storage, on this device only. Export them as CSV to share them or keep them elsewhere.
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